TikTok has taken the world by storm: Today more than a billion people use it! As TikTok grows in popularity, more and more marketers are looking for ways to differentiate their videos from the competition and get more views on TikTok.
TikTok offers you a new audience that you might not find on other platforms. It’s one of the few places where we can almost guarantee we’ll get to Generation Z. But getting all Gen Z and Millennials to notice your content doesn’t just mean following the latest trends and praying for your videos to go viral.
While there is no foolproof way to succeed, there are things you can do to increase your chances of maximizing your TikTok followers and views.
In this blog post, we share the best tips and tricks to get more views for your TikTok videos. So if you are ready to increase the visibility of your content, let’s see how you can get more views on TikTok.
What exactly is a TikTok “view”?
Each social media platform defines visualization differently. For example, on TikTok, a view is taken into account when you start a video. And if a viewer watches the video a second, third, or even more times, each of those sessions is also counted as a view.
As you can see, getting views is not the hardest part. However, if you want viewers to watch your videos to the end, that’s another matter.
1. Use hashtags
TikTok’s robust algorithm determines what you post and who might be interested in seeing it. Hashtags also help people find your content through searches. A good option is to create TikTok hashtags that are relevant to your audience and topic.
There is some evidence that popular topics tend to appear on the For You page. Stay informed of the latest trends, join the discussion, and share relevant information that fits your brand.
2. Keep it short and sweet
If you want more views of TikTok videos, crop them! Why TikTok users are more likely to watch shorter videos. They want to see fast and engaging content that they can easily consume.
People have short attention spans and you want to make sure your videos are engaging from start to finish. Keep them under 60 seconds and you’ll have a better chance of grabbing people’s attention and getting important information.
Here’s a sample video from Bella Porch on TikTok. His video is impressive and captivating, and his content has attracted 43.5 million viewers.
3. Use trend effects
Using effects is a great way to spice up your TikTok content and can also help you get more viewers. Using the currently popular effects, the TikTok algorithm will push your videos further than usual and some viewers may even redirect you to the ForYou page.
Go to find the most popular effects in the Discover tab in the TikTok app (that’s the magnifying glass at the bottom of the page).
You will see a variety of popular effects, hashtags, and sounds. Select a trending effect and click Add to Favorites. After that, the effect will be available on the recording page when you start recording the next clip.
4. Do a duet
No, we don’t recommend making a TikTok video with someone else. This feature allows you to share a split screen with another video: it can be yours or another user’s.
You’re on the other half of the screen, and depending on the movie you’re watching, you might be singing, writing a review, or even sharing some funny dialogue. The benefit of this idea is that you can use content that you know will be popular so it should be easy to get more views.
Check out Vessi, a Canadian footwear company known for making waterproof sneakers that are getting great results on TikTok thanks to its great use of the Duet brand to create viral videos and reach a wider audience
The duet competition was one of the company’s most successful initiatives. This is a simple but extremely effective strategy: duet with your subscribers by introducing your products and giving them the chance to win free products.
It’s a win-win situation. You can reach a wider audience and showcase your great products, while your followers can win free prizes.
5. Let your creativity take over your body and mind
Getting noticed is important if you want to become a household name on TikTok. With the flood of content on this platform, it is extremely important to show your personality and come up with unique video ideas.
Whether you dance great, express your thoughts seriously, or just have fun, try to add your unique elements each time you upload videos. You can also try the best sublimation t-shirts to attract more attention. Whatever content you create, try to keep it original and fun.
It may seem trivial, but the best way to do this is to be yourself. There is no one like you; Use it in your TikTok videos. This allows your videos to reach a wider audience.
6. Participate in TikTok challenges
TikTok challenges are a great way to get more views and followers. Participating in the hottest challenges can quickly gain fans and get your videos viewed by more people.
To find the challenges, search for them on TikTok. Once you’ve found a challenge, film yourself doing it and post it to your TikTok account. Don’t forget to use the right hashtags so your video can be found by other users looking for a challenge.
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